Campaign for 3D phone uses guess what at point of sale
The biggest non-technical problem with 3D, according to many in (and beyond) the media industries, is its gratuitous use with content that doesn’t call for a third visual dimension.
But that wasn’t an issue for LG Electronics as it prepared to launch its new Optimus smartphone: one of the handset’s big selling points is its 3D graphics, so it was a no-brainer to promote the product with a glasses-free 3D point-of-sale campaign in nine European countries.
Devised by British 3D specialist Inition, and using screens from France’s Alioscopy, the campaign debuts this month at 20 Carphone Warehouse stores and four Best Buy outlets in the UK. (A 2D version will be seen at a further 330 stores.)
The 24-inch 3D displays are also currently being rolled out to mobile-phone retailers in Poland, to be followed by Germany, Spain, France, Portugal, Switzerland, Austria and Benelux.
To create the three-dimensional effect, footage was shot from eight separate camera angles. Another six were generated during post-production, at which stage 3D CGI graphics were also blended with the live-action video.
“This innovative campaign is the perfect way to demonstrate the glasses-free experience of the LG Optimus 3D. It reaches consumers at the critical point of purchase and provides engaging, informative, stunning 3D content,” said Craig MacLennan, channel marketing manager at LG Electronics Europe.
